Target Explores Tariff Mitigation Strategies Amid Weak Sales Forecast

Target CEO Brian Cornell emphasized the company’s commitment to avoiding price increases as a last resort during Tuesday’s earnings call. The retailer reported disappointing Q1 sales and reduced its full-year outlook, underperforming against discount-focused competitors. "We have many levers to use in mitigating the impact of tariffs," Cornell told analysts, referencing supply chain adjustments and cost optimization measures.

The retail sector faces mounting pressure from recent tariff implementations, with Walmart warning customers of imminent price hikes. Former President TRUMP escalated tensions through a social media post demanding Walmart absorb tariff costs, threatening consumer backlash. Retailers appear cautious about implementing visible price adjustments following this political intervention.